Why you should translate and localize iOS apps for foreign markets
According to the official data announced at Google I/O 2021 conference, iOS and Android users ratio is 25 to 75. However, the expenses of iOS holders in App Store are twice bigger than the expenses of Android holders in Google Play Store.
Meanwhile, there are markets where iOS is used more often than Android, for example, in the US, Canada, Great Britain, Japan, Australia, Sweden, Norway, Denmark. Therefore, iOS app localization considering the features and needs of the solvent audience of these countries will open you great perspectives and possibility to multiply the company profit.
The purpose of app localization is to adapt the product considering the features and cultural code of the particular target group. As a result, the users should have a feeling that the app is developed specifically to their request. Text, buttons, pictures, colours, fonts — everything should be understandable and natural for the local market representatives. You should become an insider for them since they would buy from insiders more often and return more willingly.
Read in blog: How to Measure Localization Efficiency