Creative translation of advertising slogans and texts

Professionally done advertising slogan translation attracts the buyers’ attention and brings the brand to recognition at the foreign markets. Meanwhile, wrong interpretation of the slogan made by a translator can lead to great losses.

In 1987, the franchises of the KFC network couldn’t figure out why a new restaurant in Beijing is in little demand. It appeared that the Chinese translators turned the KFC slogan “It’s finger lickin’ good” into “We will eat your fingers off“.

MK:translations experts will assist you in translation of the advertising texts without mistakes, and, therefore, to multiply the profit at the foreign markets.

Three reasons to order the advertising content translation in the translation company MK:translations.

Order slogan translation in our company, and you will receive a set of advantages:

• Slogan will motivate your clients to purchase. For this purpose, a translator will preserve the core of the motto: emotional component and the brand association. For instance, the new message of Johnnie Walker “Joy will take you further.Keep walking” contains two parts, the first of them shows the emotional dynamics, and the second one encourages you to some further actions. This connection makes the brand recognizable, as the motto “Keep walking” has been used for 16 years in a row, and has stuck in memories of many whiskey connoisseurs.
• The advertisement will be adapted to the native speakers. For example, the Scandinavian vacuummanufacturer Electrolux tried to sell its goods in America, but didn’t help itself with the slogan “Nothing sucks like an Electrolux.”
• The motto will not insult the customer. For example, a sport utility vehicle Mitsubishi Pajero was not approved by the Spanish-speaking citizens of the USA. The reason is that in Spanish the word “Pajero” has insulting meaning. Our translators are taking into account the peculiarities of target customers from different countries making proper adjustments to slogans and advertising texts.