Why you should translate Android apps into the languages of a solvent audience
Cultural adaptation of a product allows to make it understandable for the local audience. Since any localization starts with the market research. And only then the strategy is developed: languages choosing, deciding on adaptation of visual display and text content. That is, everything for the users to feel the app is developed according to their needs and lifestyle.
When choosing the market, it is important to take into account not only the size of potential audience, but also Internet involvement of users and their solvency.
Countries of the Asia-Pacific Region are considered to be the most perspective countries. According to the analytical data, as of January 1, 2021, the most Internet users reside exactly in Asia. Moreover, the Filipinos spend time in the Internet more than others — around 11 hours per day. And 87% of Indonesian users purchase online regularly. Therefore, by localizing the app considering all features and needs of the local audience, you can expand the customer database and increase the company’s income in the shortest time.
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