Fundraising and localization: What good does it do for business

The war in Ukraine turned the spotlight towards the local business that proceeds to work during the times of great turmoil and obstacles. Foreign donors are ready to support Ukrainian companies, although the effectiveness and scale of such aid rely heavily on how good the communication is. That’s where localization plays its part in informing global investors about what business needs in a straightforward and convincing way.

What is fundraising in business

Fundraising is a process of attracting money from the outer sources for development, innovations or projects’ expansion. Companies turn to these methods when their budget is low or to fulfill their ambitious plans on international expansion, which, of course, isn’t exactly cheap. Ever since the full-scale war in Ukraine broke down, this topic has become one of many concerns among the local businesspeople, especially since many companies are now trying to find new ways of development and staying afloat.

International funds may not only help them keep the people around but scale up in the process. However, in order to become the best at international fundraising, it’s vital to make the statement coherent for the worldwide audience — words do matter.

Even though fundraising business goals are not the same as in charity, the principles are practically the same — the locals and investors need the chance to support business ideas that they find relatable and intriguing. For this to happen, you would have to have your company’s website localized, and don’t forget about multilanguage copywriting.

Popular business fundraising methods

In order to get financially supported to bring projects to life and prosperity, this is what companies tend to do:

1. Crowdfunding means attracting money towards a specific project from a large amount of people using platforms developed for this exact reason.
2. Cooperating with international organizations and funds using the “small and middle business aid” framework.
3. Investing platforms are a handy tool to look for sponsors, ready to donate their money in exchange for their share of a business or other benefits.
4. Government-aid or private business granting programs for the companies that comply with their standards.
5. Charity funds for the projects with dire finances.

Wartime fundraising though is a whole another story. It’s vital to take emotional and social context into account — the communication has to be trustworthy. So cultural adaptation of your content helps to solve the money problem even when the times are turbulent.

Why is localization an integral part of a successful fundraising

Fundraising is much more than just collecting some money. It means working on your emotional link with the audience for your help request to be reliable and convincing. It’s localization that helps to find the common ground between you and your supporters. Here’s how it works:

• Localization uses each market’s unique features, which leads to a more effective communication with potential investors and business partners.
• The localized content is perceived by supporters as more “local”, which increases their trust and willingness to aid the project.
• Content localization elevates the chances for the business to be understood, since merely translating the product isn’t enough — it has to be adapted.

Companies that combine fundraising with a high-quality localization gain various benefits, such as boosting their support, showing respect and responsibility towards the local culture and its distinct features, and making it feel like the deed was worth every penny — the localized content indeed attracts more people and inspires them to act. MK:translations LSP provides translation and localization services, assisting businesses with support from their international investors and helping them to successfully globalize.