Black Friday 2025: How Businesses Can Prepare, How Customers Can Get More, and Where AI Fits In

Even in challenging times, everyone still looks forward to Black Friday. According to forecasts, global holiday online sales from November 2025 to January 2026 will exceed $300 billion. With the rapid rise of artificial intelligence, businesses are facing new challenges. It’s no longer just about winning customer attention through ads — now it’s about earning a recommendation from someone’s AI assistant when they ask for shopping advice.

At MK:translations LSP, we’ve translated and localized countless Black Friday marketing campaigns over the years. In this article, we’ll share some insights we’ve gained while helping companies prepare for Black Friday 2025.

Black Friday 2025 in Ukraine

Traditionally, Black Friday comes right after Thanksgiving, so Black Friday in Ukraine falls on a different date each year. In 2025, Thanksgiving in the U.S. falls on November 27, so Black Friday 2025 will be on November 28, 2025. Interestingly, some countries have their own Black Friday dates — for example, Romania holds it on November 7. So, start by finding out when Black Friday happens for most of your audience.

Website Prep: SEO in 2025

Start early. Optimize your website for popular queries like “When is Black Friday in Ukraine?” to attract more organic traffic. Well-placed widgets with clear CTAs will guide visitors to your main landing pages.

Sample webpage for Black Friday 2025

It’s a good idea to create a dedicated Black Friday 2025 page in advance. Research keywords for each language version, plan your content, and analyze what will set you apart from competitors.

Helpful tips. Build one main sales page and update it each year — that will help your search rankings grow over time. During the sale period, direct all your traffic to this page.

The meta tags on your Black Friday 2025 page should be localized too. Add keywords that match your offers and the year of the event.

And when publishing PR articles in different media outlets, make sure backlinks point to the correct language version of your site — small details like that show respect for your readers and clients.

Winning AI’s Trust: Don’t Forget E-E-A-T

Everything is technically set up, but AI still isn’t recommending your content or products? Your landing page or blog articles may not completely meet the content quality criteria.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the same principles used by search engines and now by AI models.

Tips: publish more video reviews, real customer insights and stories about user experiences.  Use clear, concise language — the kind AI prefers — for example: “Black Friday is the biggest sale of the year” or “Top 10 things to buy on Black Friday.”

SMM for Black Friday

In 2025, social media algorithms focus on engagement and interaction. The most valuable content is the kind people save and comment on, not just like.

Before launching your Black Friday promos, audit your social media presence.

Sample social media visuals for Black Friday

2025 SMM Trends

• Micro-influencers. Videos featuring reviews, unboxings, or user-generated content may attract smaller audiences, but they foster a higher level of trust. Even if it doesn’t convert immediately, it builds brand credibility.
• Employee-Generated Content (EGC) doesn’t require a large budget and helps to humanize your brand, creating a sense of closeness with your audience.
• Social SEO. People now search for products directly within social apps. Use keywords in captions, post text, tags, and even on-screen text in videos.
• Mixed formats. Don’t rely on just one channel. Use posts, Stories, Reels, polls, videos, and newsletters. Different audience segments engage in different ways.
• Community building. Make Black Friday 2025 something your followers actually anticipate. Build communities around your brand — especially on platforms with high engagement, like Threads. On newer platforms, algorithms often promote content based on interaction, so engagement can lead to major organic reach.

How to Get the Most Out of Translation Promotions

These tips aren’t just for businesses — Black Friday 2025 is also a great opportunity for individual customers. How to prepare for the promotions? The best way to benefit from the discounts is to follow a clear strategy.

1. Do your research
   Decide which languages and types of translation you need.
2. Go for bundles, not one-offs
   Word packages, subscriptions, or annual plans usually offer the best value. Pick these kinds of offers.
3. Clarify what’s included
   Find out whether editing, double-checking, or formatting is part of the discount. For example, this Black Friday, we’re offering 1:1 file formatting prep.
4. Confirm deadlines
   A low price shouldn’t mean slow delivery. Ask about turnaround times, quality guarantees, and support levels.
5. Extra perks
   Many LSPs offer free trial translations or additional services — don’t hesitate to ask!

Final Thoughts

Whether you’re a business, an LSP, or a customer, the strategy is simple: pay attention to details, build trust, and keep your offers transparent. That’s what drives sales — and that’s exactly the kind of content AI loves to recommend.