Translator’s Glossary: Transcreation

Transcreation, or localization, is an adaptation of a text to the target audience of another country. Transcreation combines a regular translation and a creativity of a copywriter. Translators go beyond simple word-to-word translation of marketing or literary texts. They transfer the statements into another culture and language. Transcreation may lead to some differences between the original and its translation. 

Would you like to learn more? See the details here.