App localization is the customization (adaptation) of apps with regard to the language and culture of the target audience. App localization includes adaptive translation of the entire content, buttons, system notifications, currencies and payment scheme, size chart and measurement system. Sometimes even buttons are relocated, as, for example, French and Chinese citizens have a different view on user-friendly interface. Quality localization is aimed at preserving the style of a brand as well as at making the app easy to use.
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